PrimaLoft Jacket

PrimaLoft insulation keeps you warm, even in harsh weather situations, as it maintains 96% of its warmth in wet conditions. This is possible because the ultra-fine fibers are hydrophobic, which means they don’t absorb water or moisture. Products using PrimaLoft insulation also dry very quickly. It has the same heating capacity as down jackets, making it a viable alternative. Some animal activists protest the harm done to innocent ducks when their feathers are plucked, so they prefer animal-friendly alternatives like PrimaLoft, which dries fast and is user-friendly.